MOLLY-MAE Hague’s Maebe collection preview has dazzled fans in London.
The highly-anticipated event, held at London’s Covent Garden’s Stables Yard, was a sold-out success.
The pop-up shop was a free event, with tickets being snapped up in just four minutes.
Love Island stars showed up to support at a press preview last night ahead of hundreds of fans arriving to see a first glimpse today.
The Sun joined Maura Higgins, Zara McDermott and Molly-Mae’s friends and family including her sister Zoe and mum Debora inside the intimate venue.
Molly-Mae’s first collection featured sleek, chic designs.
A black button-up crop top, grey high-waisted jeans with bold stitching, and a tailored autumn blazer were standout pieces.
Fans lined up to get a glimpse today, just weeks after the mum-of-one, 25, teased the pieces in a stylish black and white video to promote the launch of her brand new womenswear brand called Maebe.
The Sun revealed Molly’s career venture last month.
The influencer was quick to clock up 400K followers within minites after she launched her new business page on Instagram.
The light grey jacket – which is oversized in style and features pocket detail – is one of Molly-Mae’s favourite, as exclusively revealed to The Sun.
She told us: “The Ultimate Blazer is my absolute favourite, it’s the piece when we were designing the collection that I have been the most excited with.
“The quality is beautiful and it’s a piece I know I will wear over and over again.”
She donned the smart-casual item with jeans and a white T-Shirt when posing for recent Instagram selfie in her officre.
The Filter tan brand founder also showcased it to her fans during a getaway earlier this summer, pairing it with a formal jumper and trousers.
Yet, until her announcment, fans weren’t aware it was from her own line.
The brand’s official launch statement declares it wants to make luxurious clothing accessible to all women.
“Get ready for maebe,” it says. “The UK’s most-loved influencer, Molly-Mae Hague, is stepping into a new role: founder and visionary of a contemporary womenswear brand poised to make elevated style an accessible luxury for a new generation.
“Born from a deep understanding of evolving style and a desire to create a fully coveted collection, maebe embodies a modern approach to dressing.”
Maebe will launch online at ww.maebe.co.uk on Sunday, 29 September.
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Source: New York Post