Molly-Mae’s launch of her Maebe brand in London ‘falls through’ amid the influence of Love Island stars, including Tommy Fury.

MOLLY-MAE Hague’s Maebe collection preview has dazzled fans in London.

The highly-anticipated event, held at London’s Covent Garden’s Stables Yard, was a sold-out success.

a woman smiles in front of a red bull sign
Molly-Mae has dazzled fans with a first look of her new Maebe collection
a woman in a white top and blue jeans smiles while holding a cell phone
Zara McDermott came out to support Molly-Mae at a press preview last night
a group of people standing outside a store called morrisons
Fans lined up today to catch a glimpse of the womenswear collection
a group of people standing outside of a building
The pop-up shop was a free event, with tickets being snapped up in just four minutes

The pop-up shop was a free event, with tickets being snapped up in just four minutes.

Love Island stars showed up to support at a press preview last night ahead of hundreds of fans arriving to see a first glimpse today.

The Sun joined Maura Higgins, Zara McDermott and Molly-Mae’s friends and family including her sister Zoe and mum Debora inside the intimate venue.

Molly-Mae’s first collection featured sleek, chic designs.

A black button-up crop top, grey high-waisted jeans with bold stitching, and a tailored autumn blazer were standout pieces.

Fans lined up to get a glimpse today, just weeks after the mum-of-one, 25, teased the pieces in a stylish black and white video to promote the launch of her brand new womenswear brand called Maebe.

The Sun revealed Molly’s career venture last month.

The influencer was quick to clock up 400K followers within minites after she launched her new business page on Instagram.

The light grey jacket – which is oversized in style and features pocket detail – is one of Molly-Mae’s favourite, as exclusively revealed to The Sun.

She told us: “The Ultimate Blazer is my absolute favourite, it’s the piece when we were designing the collection that I have been the most excited with.

“The quality is beautiful and it’s a piece I know I will wear over and over again.”

She donned the smart-casual item with jeans and a white T-Shirt when posing for recent Instagram selfie in her officre.

The Filter tan brand founder also showcased it to her fans during a getaway earlier this summer, pairing it with a formal jumper and trousers.

Yet, until her announcment, fans weren’t aware it was from her own line.

The brand’s official launch statement declares it wants to make luxurious clothing accessible to all women.

“Get ready for maebe,” it says. “The UK’s most-loved influencer, Molly-Mae Hague, is stepping into a new role: founder and visionary of a contemporary womenswear brand poised to make elevated style an accessible luxury for a new generation.

“Born from a deep understanding of evolving style and a desire to create a fully coveted collection, maebe embodies a modern approach to dressing.”

Maebe will launch online at ww.maebe.co.uk on Sunday, 29 September.

two women standing next to each other in front of a sign that says the juice
Molly-Mae with her old friend Stephanie Lam
a table with a vase of flowers and candles and a bowl of cards that say ' ii ' on them
She shared a glimpse inside the pop-up on Instagram
a woman holding a baby in front of a wall that says
Molly-Mae enjoyed cuddles with her daughter Bambi before the event
a woman is taking a selfie with her phone in a living room .
She gave fans a first glimpse of her new Maebe range earlier this month
The Maebe collection preview by Molly-Mae Hague has taken London by storm. The event, which took place at the prestigious Stables Yard in Covent Garden, was a massive success, selling out in record time. Fashion enthusiasts were left in awe after getting a sneak peek at Molly-Mae’s latest creations.Notable personalities like Zara McDermott came out to show their support at a press preview the night before, setting the stage for a grand reveal. Fans flocked to the pop-up shop to catch a glimpse of the exquisite womenswear collection, showcasing Molly-Mae’s unique sense of style.The pop-up shop, which offered free entry, saw tickets being snatched up within minutes of release. The buzz surrounding the event attracted Love Island stars and fans alike, making it a star-studded affair. Maura Higgins, Zara McDermott, and Molly-Mae’s close circle, including her sister Zoe and mom Debora, were present to celebrate the launch.Molly-Mae’s debut collection featured a range of elegant designs that captivated all those in attendance. From a sophisticated black crop top to chic grey high-waisted jeans with eye-catching stitching, each piece exuded class and sophistication. The highlight of the collection was a tailored autumn blazer that added a touch of glamour to the entire lineup.Fans couldn’t contain their excitement as they lined up for a chance to see the collection up close, following weeks of teasers and anticipation. Molly-Mae, a 25-year-old mother, teased the pieces through a captivating black and white video, building anticipation for the launch of her new womenswear brand, Maebe.The Ultimate Blazer, a light grey jacket with an oversized fit and unique pocket details, stole the show as Molly-Mae’s personal favorite. The influencer expressed her excitement about this particular piece, emphasizing its quality and timeless appeal. Her impeccable sense of style was evident as she effortlessly paired the blazer with jeans and a white t-shirt for a casual yet chic look.The launch of Maebe signifies Molly-Mae’s foray into the fashion industry as a founder and visionary dedicated to making luxury clothing accessible to all women. The brand’s mission statement reflects a commitment to modern style and inclusivity, offering a fresh perspective on contemporary dressing.As the highly-anticipated launch date approaches, fashion enthusiasts can expect a range of covetable pieces that embody Molly-Mae’s signature style. The official unveiling of Maebe on www.maebe.co.uk on Sunday, 29 September, promises to be a game-changer in the world of affordable luxury fashion. Stay tuned for more updates and exclusive insights into Molly-Mae’s exciting new venture.

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Source: The Wall Street Journal

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